Too sexy for his robe: this offending Index that is sporting ad been prohibited by the ASA as most likely to cause offense to ‘a significant number of Christians.’
The UK’s Advertising Standards Authority (ASA) has prohibited a Sporting Index World Cup print ad, labeling it ‘seriously offensive’ and slamming it for connecting gambling to prowess that is sexual. The ad that is offending an image of Rio de Janeiro’s Christ the Redeemer statue which had been modified to show Christ holding a bottle of champagne with a bikini-clad girl draped around him. The terms ‘There is a more side that is exciting Brazil’ showed up at the bottom of the page, while additional text offered £500 in free bets.
While Paddy Power had its way with the image at the Euro 2012 event, the ASA ended up being busy starting an investigation after receiving 25 complaints about the ad, which starred in the City AM and Racing Post newspapers. One regarding the complainants had been the Christian organization Evangelical Alliance, which claimed that the ad was more likely to cause widespread offense.
Connect to Sexual Aptitude
In its protection, Sporting Index stated that the imagery had been chosen because it represents Rio de Janeiro and not due to its religious importance, and added that it was digitally altered in a ‘light-hearted, humorous and cartoon-like way,’ that was deigned to underline Rio’s reputation as a ‘city of fun.’
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